Bags and clutches "Happy bag"


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Bags and clutches "Happy bag"

Vilnius Academy of Arts
Designers: Gintarė Ribikauskaitė, Ingrida Kirkliauskaitė

Main "Happy Bag’s" feature is its bold attitude towards everyday life. Bags and clutches are made of transparent pvc plastic, which allows all of its content to be seen by people surrounding you. Bags are made for everyday use – the size is convenient, black handles allow you to carry even the heaviest things. Clutches are from the same plastic as bags, but the size is much smaller – great way to keep your smallest things. Bags and clutches are decorated with a note: "BUY EXPERIENCES INSTEAD OF THINGS". That is our slogan which is spreading our message about increasing love to material things and which also reminds us that things are not as important as an experience, which is priceless. "Happy Bag" not only produces great accessories but also communicates in a unusual way. "Happy Bag" production’s main feature is transparency. Minimalistic design, monochromatic colours and simple materials are not drowning user’s character. All the contents of bags and clutches is being seen all the time. In this way user becomes a creator: everyday things are in different positions, making new compositions all together reflecting mood and personality of the owner. Bags and clutches are made of sewable plastic which don’t change the original form. Main accent of bags and clutches is the slogan "BUY EXPERIENCES INSTEAD OF THINGS". Clean typography of white large letters is like a stamp for all the things inside, reminding people that the most important thing is being happy and not being afraid to share it with other people around you!